The Medium-Rare Letter: Burger Shaming at Eggslut in Causeway Bay
I may be very well late to the game with this one. But I still don’t have an iPhone, I’ve never posted an Instagram story (and am not really sure how), and like Dr. Dre (aka Dre Brickhard the Mechanic) I still rock my khakis with a cuff and a crease (“still the beats bang, still doing my thing, since I left ain’t too much changed”).
As a mindless, YouTube food show fiend, I was no stranger to an infamous L.A. breakfast sandwich and burger restaurant that, in name, appearance, and taste, appeals to both the gastronomic and prurient interests of generations cursed by crippling social media addictions and narcissism. I mean, with a name like ‘Eggslut’, it was set to catch your attention no matter what – even for those who take qualms with the crassness of its etymology.
That’s ‘Marketing 101’ right there.
I didn’t take as long as I did to patronize this promiscuous chicken restaurant because of any sort of moral high ground or pseudo-intellectual protest against social media self-aggrandizing, I just simply didn’t know that there was a location in Hong Kong. So, when I found out there was a (relatively) recently opened branch in Causeway Bay, I clucked with excitement and knew I better taste it before the sky inevitably falls.
On the second day of Chinese New Year, after a quick gym sesh, I kept my smelly running shoes on and chicken ran out to this former fishing town turned densely populated mini-city of consumeristic tribalism to see if Eggslut’s burger was just fowl or actually foul.
Here’s what I found.
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